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Essay on Operation Strategy at Galanz

4194 WordsMar 28th, 201317 Pages

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8B10D05

Teaching Note
OPERATIONS STRATEGY AT GALANZ

Dr. Kokin Lam and Professor Xiande Zhao wrote this teaching note as an aid to instructors in the classroom use of the case
Operations Strategy at Galanz, No. 9B10D005. This teaching note should not be used in any way that would prejudice the future use of the case.
Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario,…show more content…

To introduce students to the concepts of order winners, order qualifiers and operations priorities/objectives. 2. To show how operations priorities should reflect customer requirements and affect the way a company competes. 3. To demonstrate how a company can gain competitive advantages through a low-cost strategy and how to support a business strategy using operations strategy and capabilities.
4. To show students how a company can build multiple capabilities over time and how a company’s strategy and operational capabilities can change over time.
5. To provide students with the opportunity to analyze trade-offs involved in making strategic, operational and marketing decisions as a business expands from the domestic to the global market and from an OEM to an ODM and an OBM.
6. To challenge students to develop coherent action plans that address future growth objectives.
7. To help students understand the tremendous opportunities and challenges of managing operations and supply chain activities in China.
SUGGESTED ASSIGNMENT QUESTIONS

1. What were the order winners/order qualifiers for Galanz in the microwave oven business during the early stage of its development?
2. Rank the importance of Galanz’s operations objectives of cost, quality, flexibility, delivery, service and innovations. How has the importance changed over the years?
3. What is the role technology has played in the success of Galanz?
4. What are Galanz’s competitive and

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