Salesperson Resume Cover Letter

Salesperson Cover Letter

Salespeople are found across multiple industries and are responsible for selling products and services. Oftentimes, these professionals are required to go the extra mile to ensure customer satisfaction. Essential Salesperson job duties include: greeting customers, answering to inquiries, suggesting products, demonstrating features, collecting payments, updating sales records, updating their professional knowledge, reporting to managers, and contributing to team effort.

Based on our collection of sample cover letters for Salespeople, the most sought-after skills for the job are:

  • The ability and willingness to sell
  • Teamworking abilities
  • Customer service
  • Closing skills and persuasion
  • Strong communication and interpersonal skills
  • Commercial awareness
  • Product knowledge
  • Computer literacy

Below is provided an example cover letter referring to comparable Salesperson abilities and experience.

For help with your resume, check out our extensive Salesperson Resume Samples.

Dear Ms. Olive:

Upon learning of your need for a new Salesperson, I felt compelled to send along my resume for your consideration. As a motivated sales associate with experience in retail sales, merchandising efforts, and customer service, I am certain that I would be an immediate and valuable asset to your team.

My experience lies in organizing inventories and stock levels, assisting customers with selection and sales, and managing register operations in fast-paced, customer-facing environments. With my strong inner motivation and keen sales insight, I excel at evaluating customer needs, implementing effective sales strategies, and ensuring outstanding customer service and satisfaction.

Highlights of my qualifications include…

  • Possessing a sharp knowledge of effective sales strategies, merchandising techniques, and team collaboration tactics to achieve measurable sales and revenue growth.
  • Recognized as being in the top percentile of salespeople within children’s shoes division during time as Sales Associate with Macy’s in Chicago.
  • Demonstrating a proven dedication to providing unparalleled customer service, resulting in solid customer loyalty and satisfaction.

With my proven experience in building strong customer relationships and achieving sales success, I am well prepared to extend my record of service to your team. I welcome the opportunity to discuss this position and my qualifications with you further. Thank you for your consideration.


Chessa K. Goodwin

Cover Letter Examples for Sales and Marketing Jobs

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Format Your Achievements to Make Them Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.

But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

Personalize Your Cover Letter

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs. 

Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Cover Letter Examples for Sales, Marketing, and Public Relations Jobs

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